The current economic state in the country has made it nearly impossible for Kenyans to save with a majority living from hand to mouth. However, in as much as we are living in harsh economic conditions there is still a need to save in order to ensure prosperity. It was as a response to this that I&M Bank came up with the “Shinda Millioni” campaign with an aim of encouraging a savings culture.
The Shinda Millioni campaign works by rewarding top saving customers. Essentially, the more you bank, the higher your chances of winning. Imagine checking your balance and realizing that your last deposit has just earned you a life-changing reward.
The campaign essentially turns everyday banking into a chance to win big and change your life for the better. For every KES 2,000 average cleared balance maintained in your accounts, you will earn one entry point into the weekly and monthly draws.
This was the story of Dorcas Wanga a poultry farmer who became the first Ksh. 1 Million winner in the Shinda Millioni campaign. She managed to walk away with the life changing reward just two weeks after opening a Solo Biz Account in Kakamega.
For those who don’t know, the Solo Biz Account is designed to support small businesses and sole proprietors. Key features of the account include zero minimum balance and no monthly maintenance fees. With account holders being able to borrow up to KES 5 million through unsecured loans.
According to Dorcas, the KES 1 million will now go towards expanding her poultry business. She expects that the funds will go a long way in securing her financial future.
“I see myself as a large farmer and a large land owner in the next five years. I advise all small business owners to deposit more and win more,” she said.
Stories like this are the heart of the I&M Bank Shinda Millioni campaign whose main agenda is to empower their customers through encouraging savings. This is because savings are key to ensuring financial security, growth as well ensuring peace of mind. With the savings, customers can be able to start or expand a business ensuring a consistent source of income for their families.
What I like about this campaign is that it is essentially a win-win situation. Whereby the more you save, the more financially secure you become and the closer you get to walking away with a prize. Which means that even if you don’t get to win a reward, you are still a winner because the savings journey that you will have started will make a huge difference to your financial future.
To ensure that everybody gets a chance to become a winner, the I&M Bank Shinda Millioni campaign has many amazing prizes to be won. With participants getting a chance to win weekly prizes as well as a monthly grand prize. The bank awarding 10 customers with KES 50,000 each on a weekly basis. With a grand prize winner receiving KES 1,000,000 each month during the campaign period.
So, don’t be left out of this once in a lifetime bonanza. Open an account with I&M Bank, start depositing and get a chance to walk away with Ksh. 1 Million!!