Chrome has announced an opportunity for graffiti artists across the country to design the next iteration of its famous souped-up matatus.
This call to action is part of the buildup to the launch of the brand’s #HonourTheStreets campaign, which aims to celebrate and elevate Kenya’s vibrant street culture.
Part of the #HonourTheStreets campaign involves inviting local artists to submit their graffiti designs, along with their neighborhoods and personal stories, for a chance to see their work showcased on Chrome’s iconic matatus. Known for their striking visuals during market storms, these matatus are a symbol of Chrome’s deep-rooted connection to urban Kenyan culture.
“As a brand, we are built around our recognition of the powerful stories that the Kenyan streets tell through art,” said Lilian Mbugua, Brand Manager for Chrome Trademark. “By involving local graffiti artists in our campaign, we are not just designing a vehicle; we are creating a canvas that honours the creativity and spirit of Kenyan communities.”
Submissions are open to all graffiti artists, 18 years and above, who can demonstrate a strong connection to their local community through their art. Entries will be judged based on artistic merit, narrative strength, and the artist’s link to their neighborhood. The selected design will be unveiled in a special event, marking a new chapter in Chrome’s ongoing engagement with street culture.
Artists interested in participating should submit their work via direct message to the Chrome Kenya Instagram page by 31st August 2024. The winners will be announced on 10th September 2024, with the new nganya debuting on the streets shortly after.