Ministry of Tourism

Ministry of Tourism to partner with artists in a bid to market Kenya

The Ministry of Tourism through Magical Kenya has announced plans to collaborate with musicians and storytellers. This is in a bid to unveil the hidden gems of Kenya and offer visitors an immersive experience of the nation’s diverse wonders.

The Ministry has acknowledged the profound influence of artists, especially musicians, who possess a unique ability to convey the essence of Kenya to a global audience. These talented individuals can effectively capture the very soul of the country, bringing to life the extraordinary experiences that lie in every nook and cranny of its diverse landscape.

One such example is the Moipei Quartet Sisters, whose enchanting music and soulful melodies have been captivating audiences both at home and abroad.  Their harmonies masterfully weave the stories of Kenya’s rich cultures, magnificent wildlife, mouthwatering cuisines, and warm hospitality. Beyond mere entertainment, their music serves as an educational medium, inspiring listeners to explore the awe-inspiring wonders of Kenya. The Moipei sisters stand as powerful influencers, compelling audiences worldwide to experience the magic that Kenya has to offer.

In line with its vision, the Ministry seeks to provide travelers with a holistic and transformative journey through Kenya’s tourism opportunities. Collaborating with key influencers like musicians allows for the creation of captivating narratives that magnify Kenya’s allure on the international stage. The Ministry has a track record of leveraging personalities, from Kenyan athletes like Eliud Kipchoge to renowned musicians such as Edie Kenzo, to showcase the country’s wonders to the world.

According to the Ministry, it is through creative storytelling and mesmerizing performances that Kenya’s hidden gems can be unveiled.  Inviting travelers to immerse themselves in the beauty and allure of this East African gem.