Movie theatre

Safaricom partners with Anga to enable movie goers buy tickets via the M-PESA App

Safaricom has partnered with Vesen and Anga to introduce an Anga M-PESA Mini App. The Anga M-PESA Mini App will offer movie schedules alongside booking and ticketing at Anga CBD, Anga Diamond and Anga Sky.

Through the partnership, Anga is targeting the more than 7.4 million customers who have downloaded the M-PESA Super App aiming to draw new viewers to theatres and sell additional tickets to movie goers through enticing offers and the convenience of booking through the app.

Anga joins more than 45 other Mini-Apps hosted on the M-PESA Super App as a growing number of businesses look to tap into M-PESA’s popularity to grow their revenues and customer base. Safaricom handles distribution and marketing for the businesses on the M-PESA super App while earning transaction fees. As at March 2023, the number of businesses on Lipa Na M-PESA had grown to more than 606,000 transacting over KSh. 1.6 trillion over the last 12 months.

“The Anga M-PESA Mini App seeks to provide movie goers with increased convenience, enabling them to view schedules and book tickets from wherever they are while drawing more customers to cinemas. This partnership with Anga goes beyond providing movie tickets and brings us closer to our ambition to make the M-PESA Super App a digital lifestyle enabler for our customers,” said Peter Ndegwa, CEO – Safaricom.