NCBA Bank Kenya has partnered with the Dentsu School of Influence in a bid to empower content creators improve on their brands.
Over time content creation has become a source of livelihood for a good number of people hence the need for training on how best to manage their finances for success. This is because at times, content creation often starts as a passion project and end up becoming a business. However, we find that not many content creators know how to run a business which curtails their ability to expand and reach their full potential.
The Dentsu School of Influence is designed to identify, train and empower 200 content creators annually. They do this via a four day intensive workshop program that challenges their limits, sharpen their skills, and elevate their craft. The workshop consists of fast-paced sessions, hands-on challenges, and expert mentorship designed to push them to excel and thrive in the digital arena.
NCBA indicated that the main reason for partnering with Dentsu is to champion the next generation of content creators by equipping them with the tools to build powerful online brands, secure better deals and make smarter money moves.
The statement continued to state that, “At NCBA we believe that influencers are economic drivers. That is why we are fusing our commitment to financial literacy with real conversations on money, influence and growth. This is with the aim of arming content creators with the knowledge of not just surviving but thriving.
Here are some of the nuggets of wisdom shared by the various experts during the workshop.
Stephanie Odhiambo, Digital Marketing Manager, NCBA Bank , “Authenticity & relatability are everything. At NCBA, we champion real conversations & meaningful connections.”
Jenniffer Kanyi, Head of Go Banking, said, “Mastering good money habits is easier than you think. Start by creating a realistic budget that balances your needs and wants this helps you take control of your spending. The next step is to prioritize saving, even if it’s a small amount, and build an emergency fund to cushion unexpected expenses. When it comes to credit, be intentional—borrow responsibly and avoid debt traps. Finally, don’t shy away from investing. Whether it’s stocks, bonds, or other assets, smart investments help grow your wealth over time.”
Jacquie Muhati, Deputy Director, Marketing & Group Head of Brands said, “The creative economy is where innovation meets opportunity—it’s giving young people the chance to turn their passions into real, sustainable careers. By backing the creative space, we are unlocking fresh talent, creating jobs, and adding serious value to culture and the economy.”
“That’s why at NCBA, we’ve teamed up with the Dentsu School of Influence—to grow the next wave of influencers and help them level up their skills, build meaningful brands, and make their mark.” Jacquie Muhati added.
As a content creator who has been in the industry for some time, I have to say that I laud the bank for making such a move. This is because when we were starting out, we didn’t have anyone to hold our hands and show us the way which affected our ability to grow. This is why I am confident that moving forward the content creation space will grow in leaps and bounds given the support by institutions like NCBA Bank.