Embracing Positivity; The vision behind LG “Life’s Good – Optimism Your Feed” campaign

We are living in a world which is full of negativity and uncertainty which if one is not careful can end up affecting your mental health. From social media to the news, the negativity can be overwhelming at times. Which is why we all need a healthy dose of positive vibes once in a while, as a response to this LG launched the “Life’s Good – Optimism Your Feed” Campaign in a bid to bring positivity to our timelines.

LG indicated that they launched the”Life’s Good – Optimism Your Feed” Campaign in a bid to draw encouraging content onto social media timelines by encouraging its fans to proactively engage with positive and inspiring content on their feeds.

@lge_lifesgood 나의 피드를 다시 미소 짓게 하다. 아래를 눌러 소셜 미디어를 미소로 채워보세요. #Optimismyourfeed #LifesGood ♬ 오리지널 사운드 – Life’s Good

This was after the electronics manufacturer conducted a global study which indicated that social media to be a source of anxiety, even as it serves as an important tool for entertainment staying updated on current events. Almost half of the survey’s respondents (45 percent) reported that their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed that negative content on their social media feeds has increased their anxiety, and one in five (20 percent) noted it has made them unhappy. Other studies also suggest that algorithms often promote negative and niche conversations.

As a brand, LG has always been about positive vibes considering that their motto is “Life’s Good.” Last year, the electronics manufacturer launched the Life’s Good global campaign with an aim of inspiring and encouraging people to approach life with an optimistic attitude. This was in light of the rising uncertainty and instability worldwide due to post-pandemic changes, the campaign’s ultimate goal is to uplift customers and spread a positive influence, fostering mutual support.

LG believes that positivity can be a powerful force for change and it can be able to create a ripple effect that starts with an individual and can transform communities and ultimately the world. This can be through engaging with uplifting content and inspiring stories which can have an effect of triggering the algorithm on your social media platform to show you more of the same.

@lge_lifesgood Gramps loves to style colorful outfits to lift up his mood – what do you do to spread optimism? @jaadiee #gramps #fashion #streetwear #style #outfit #styling #bygramps #Optimismyourfeed #joy #optimism ♬ original sound – Life’s Good

To maximize the impact of the campaign, LG has collaborated with global influencers such as Tina Choi, Victoria Browne, Josh Harmon among others to create positive content. These influencers have created an ‘Optimism your feed’ playlist that is designed to uplift your mood. Watching one of these videos leads you down a rabbit hole that will have your timeline cleansed of any negative vibes.

With all that is happening around us, it is upon each and every one of us to make a point to bring a smile to someone’s face. I am glad that LG as a brand through their “Life’s Good – Optimism Your Feed” Campaign have taken up the challenge to ensure that we can be able to make the world a better place one timeline at a time.