Hyundai Motorsport eyes a win after fixing weakness in their car

With the WRC Safari Rally kicking off this week, Caetano Kenya hosted Esapekka Lappi the Hyundai Motorsport team driver at the Hyundai Kenya headquarters.

According to Hyundai Motorsport the target is for more frequent wins, which they are hoping to achieve with their driver line-up, as well as having worked on some of the weaknesses that they identified last year with the i20 N Rally1 Hybrid.

Cyril Abiteboul, President of Hyundai Motorsport, said, “We want to continue building the blocks that will help us to charge to the highest level in the sport and go for the championships. We believe strongly that WRC offers proximity, accessibility, and an opportunity to showcase some of the best features of automotive technology, which is very much true of our car. We are intending to use 2024 and beyond to work with stakeholders, the FIA and the WRC promoter to explore how sport can evolve to reflect the changes we are seeing in the automotive industry.”

Salvador Caetano, the official Hyundai dealer in Kenya, retails and distributes new Hyundai vehicles, offers aftersales services such as a fully serviced workshop together with genuine spare parts, and a full valet service. Since 2018, the brand has been registering a steady growth in Kenya – it was 93% in 2022, an additional 3% in 2023 – and is expected to continue to grow even more in 2024.

The current product offering include the Hyundai Palisade, Santa Fe, Tucson, Staria and even 100% electric vehicles such as the KONA and IONIQ5.

For this year’s WRC season, Hyundai has new special prices for the Santa Fe and Tuscon. The Santa Fe is now KES 9,860,000 (it was KES 12,000,000) and Tuscon is now KES 6,400,000 (it was KES 7,150,000).

Ken Ouko, Caetano Kenya Sales and Marketing Manager said, “What sets Hyundai vehicles apart is our unwavering
commitment to quality and reliability shared with our friends over at Hyundai Motorsports. The engineering prowess of the Hyundai i20 WRC is not just confined to the rally track; it trickles down to every Hyundai product, ensuring you get a car that tackle Kenya’s toughest terrains with ease.”

Caetano Kenya has launched a one-stop auto dealership hub, which aims to take the auto service experience to greater heights. With 75 years dedicated to industry and the automotive sector, Caetano is represented in 37 countries on three continents with its 7000-plus employees typically helping to achieve sales of more than 100,000 vehicles each year.

Caetano is happy to bring a different experience to the automotive industry in Kenya, providing high-end services to customers that aim to exceed expectations and ensure the ultimate experience on the road. Caetano’s auto hub is a one-stop-shop for quality, reliability and convenience. The company’s deep understanding of the automotive market gives it the edge and confidence to perform a significant role in the growing success story of Hyundai in Kenya.