Coca Cola launches a new brand identity for Keringet

Coca-Cola has relaunched Keringet its premium mineral water in the Kenyan market.  Keringet, known for its pristine natural spring water sourced from Molo highlands in the Great Rift Valley, has been a trusted choice for consumers seeking pure refreshment for decades.

With a heritage of quality and excellence, the brand’s relaunch marks a significant milestone in its journey to provide an even more enriching experience to its loyal customers.

As part of the rebrand, Keringet’s iconic blue bottle has undergone a modern makeover. The new packaging reflects the brand’s renewed commitment to champion of African success stories through the new campaign.

The Keringet product line has also been revitalized to cater to evolving consumer preferences. It now includes a range of still and sparkling natural spring waters. This expanded availability of bottled water empowers customers to choose a refreshing beverage that aligns with their taste and preference.

Isabelle Kariuki-Rostom, Marketing Director, East and Central Africa at The Coca-Cola Company, said the “Own Your Richness” campaign marks an exciting new chapter for Coca-Cola’s premium water brand. As consumers increasingly prioritize wellness, sustainability, and meaningful experiences, Keringet is poised to become an essential part of their journey. Through this campaign we are inviting our customers to discover the richness in every aspect of life. Whether it’s staying hydrated to feel your best, cherishing moments with loved ones, or making sustainable choices, Keringet encourages consumers to embrace a more prosperous and fulfilling life.”

As a global leading beverage company, we recognize the significance of sustainability, by bottling from the source we are focusing on sustainable manufacturing and availing environmentally responsible products to consumers across the country.

The newly unveiled identity of the Keringet water bottle is thoughtfully designed to withstand all of life’s adventures and daily outings, making it the perfect companion for every occasion. Whether you’re out for a run, indulging in fine dining, attending corporate dinners, or engaging in any other event, its versatile design and durability make it an ideal choice, seamlessly fitting into any setting or activity.