During the launch of the Reno12 series Oppo engaged some influencers through the AIfluence marketing agency. However, there have been some reports that influencers who were engaged via this agency have not been paid.
In a bid to clear that air, OPPO Kenya has issued a statement in which it indicated that it was aware of the concerns raised by some influencers regarding payments for their engagement in the OPPO Reno12 series campaign.
In the statement, OPPO Kenya indicated that it engaged the services of AIfluence, to manage influencers for the Reno12 series campaign. This included handling contracts, deliverables, and payments.
Following their contractual agreement with AIfluence, they made an initial 50% down payment to the agency to facilitate the influencers and remitted the final 50% payment upon completion of work, which was done on the 25th of October 2024.
Oppo indicated that all influencers in the campaign signed direct contracts with the agency and not OPPO Kenya. With the information being communicated to the influencers either directly or through their respective managers.
OPPO also stated that it does not have the legal grounds to directly pursue AIfluence on behalf of the affected influencers. They, however, offered legal assistance, including covering legal costs, to the affected influencers as they seek legal action against the agency for lack of compensation, of which none of them has taken up this offer.
The phone manufacturer has taken legal action against AIfluence on grounds of defamation and brand harm caused by the agency’s failure to fulfill their payment obligation to the affected influencers.
OPPO further stated that it does not condone the current frustrations that the influencers engaged in the Reno12
series campaign are going through. They also indicted that their goal is to ensure that the influencer’s rights are protected, and fair compensation is given. The brand values the contributions of all influencers/creatives and
remains committed to fostering positive and respectful partnerships in the Kenyan Market.