After finishing secondary school, many students are often faced with the dilemma of which college or university course to pursue. This is one of the important decisions that someone will make in their lives as it plays a huge role in the way the future turns out. The best courses to take in university or college are marketable courses.
Marketable courses are those that are in demand in the job market. They offer promising career opportunities both locally and internationally.
As you await to start the next chapter of your life, it’s a good time to think about which course you want to pursue in university. Here are some marketable courses to consider taking in 2025.
Project Management
Project management is a fairly new course compared to others like engineering, law and medicine but it has already proved to be one of the most marketable courses in Kenya. It equips students with knowledge on how to plan, manage and deliver projects which are essential skills in our developing country. Project managers are usually employed in NGOs but they can find opportunities in other industries. They also earn an average salary of Ksh 150,000 making it one of the best paying careers in Kenya.
Data Science
Corporates, businesses and governments cannot ignore the value of data anymore. Rapid technology advancements have transformed the world into a data-driven society. Data-based analytics are revolutionizing industries and companies are now investing in data scientists to take advantage of this technology. Therefore, data science is a good course to consider taking in university as the demand is only growing.
Construction Management
This course equips students with skills in project risk management, safety, stakeholder management among others. It is one of the marketable courses in Kenya since the country is currently undergoing rapid development in the construction sector. Students will be able to secure well paying jobs after graduation in a variety of areas including residential housing, commercial developments, and civil engineering.
Nursing
Nursing is a lucrative course to take if you have a passion for taking care of the sick or elderly. The degree enables you to work in various capacities such as ER, paediatric, maternity and elder care. Additionally, if you want to change your speciality, you can. With the increasing demand for nurses, especially abroad, this course promises a good future.
Agronomy And Crop Science
Agriculture is also being revolutionized by technology. It’s no longer just about growing and selling crops. Scientists are finding ways to grow, modify and use crops for the benefit of society. This study is known as Agronomy and is currently one of the most marketable courses to take in college or university. As an Agronomist or Crop Scientist, you will use science to create new techniques for agriculture production.
Procurement & Logistics
From supply chain management to administrative management, studying Procurement & Logistics equips students with skills that are in high demand in the current job market. It mainly entails learning how to source, purchase, store, and transport goods and services.
Film
The film industry is booming in Kenya and can be a rewarding course to take if you’re a cinema enthusiast. A film degree provides students with a deeper understanding of filmmaking allowing them to harness their passion and creativity as well as skills earned in university to make meaningful contributions to the industry.
Communications
Communications professionals have been in high demand as companies and institutions seek to develop a brand voice and message. This is one of the top skills that employers look for in their employees. Therefore studying a Communications course sets you apart in the job market. Additionally, you can work in a wide range of industries with a Communications degree including governments, NGOs, and corporates.
Digital Marketing
What started as a side gig for many digital media gurus has quickly become one of the most marketable courses. This course enables students to create, post, promote and analyse an online advertisement. Some of the topics covered in this course include search engine optimization, email marketing, content marketing and social media optimization.
Software Engineering
Taking a software engineering course offers numerous benefits including job flexibility, opportunities for career growth, and employability. Software engineers can work in many industries and can pursue specific jobs such as video game designer, full stack engineer, applications engineer and cyber security engineer.