WhatsApp has launched Communities, a feature structured for better management and communication in groups that have similar interests.
With this tool, admins will now be able to easily organize related groups under one umbrella. Communities can support groups of up to 1,024 users and offer end-to-end encryption.
Other features that were launched include, large-file sharing (up to 2GB) and the ability for admins to delete messages. One feature that I found to be interesting was the 32-person video calls, which is intended to compete with the likes of Zoom as remote work takes root.
One will have to be invited to join a community, ensuring that it’s not discoverable through search is a way of allowing only members with common interests.
Mark Zuckerberg had this to say, “Today we’re launching Communities on WhatsApp. It makes groups better by enabling sub-groups, multiple threads, announcement channels, and more. We’re also rolling out polls and 32-person video calling too. All secured by end-to-end encryption, so your messages stay private.”