The Bloggers Association of Kenya (BAKE) hosted the BAKE Awards 2025 Ceremony at the Baraza Media Lab. The awards were hosted under the theme “Reclaiming Our Digital Space”, celebrating the creativity and impactful contributions of Kenyan content creators.
For the first time in BAKE Awards history, the top honour, the Creator of the Year award, was shared by The JoyRide Podcast and Sarah Njoroge, marking a tie in the most competitive category. Sarah Njoroge also won in the Agricultural Creator category.
Other BAKE Awards 2025 winners include.
- Tech Trends (Best Technology Creator)
- Mwarv (Photography Creator)
- Eva Mwangi (Creative Writing Creator)
- Kenyan Wallstreet (Business Creator)
- Boina (Food Creator)
- Beyond the Trails Kenya (Environmental Creator)
- Brian Babu ( Fashion and Style Creator)
- Sarah Njoroge ( Agricultural Creator)
- FatBoy Animations (Corporate Creator)
- Nairobi Lifestyle (Best New Creator)
- Daily Trends (Best Topical Creator)
- Pepeta (Best Sports Creator)
- Buzz Central (Entertainment Creator)
- Teacher Tabby Wothaya (Best Education Creator)
- African Watch (Best Travel Creator)
- Simply Apondi (County Creator)
- Mary M. Munene (Best Religious/Spirituality Creator)
- Nairobi Lifestyle (Lifestyle Creator)
- Buzz Central Kenya (Video Creator)
- Mic Cheque Podcast ( Audio Creator)
- Mtaani Radio (Social Issues and Active Citizenship Creator)
- Sarah Njoroge/The JoyRide Podcast (Creator of the Year)
In his keynote address, BAKE Chairman Kennedy Kachwanya highlighted the elevated standards of Kenyan digital content. “The standard of Kenyan digital content has not just risen; it has established a new benchmark for excellence,” he said, noting the evolution from simple text to high-quality multimedia campaigns in areas like agri-tech, finance, and cultural storytelling.
Kachwanya urged creators to innovate in platform diversity, monetization, and content depth while combating misinformation. He emphasized collective responsibility, stating, “A strong, ethical creator community is the only firewall against the erosion of public trust.”
He also praised key partners for their support: “We extend our deepest gratitude to Absa Bank Kenya, UNESCO Kenya, KICTANET, Media Council of Kenya, and Baraza Media Lab for their close partnership with Kenyan content creators.”
Seline Awour, Head of Digital Marketing at Absa Kenya, echoed this appreciation: “Great to see a platform like BAKE Awards, which recognizes the great work by content creators. I know it is not an easy job doing what you do, constantly serving your audience with the new content. I sit in the digital marketing space, and I understand what it takes to do what you do. Thank you for giving your best in the digital world and see you again next year.”
The nominees for this year’s BAKE Awards reflect the growth of the Kenyan digital creator community over the years. From its early focus on blogging, the awards have evolved to embrace a diverse array of creators across platforms like TikTok, Instagram, Facebook, YouTube, Spotify among others. The nominees in the awards spanned sectors such as Public Health, Business, Entertainment, Lifestyle, and Photography.
The BAKE Awards 2025 kicked off with the submission period on September 10. Thereafter, a panel of judges selected the top five nominees in each category, who were then put to a public vote that ended on December 11, 2025.
The BAKE Awards 2025 judging panel included Abigail Arunga, Martin Mburu, Leo Mutisya, Ahmad Salim and Cecilia Maundu.
Preparations are already underway for BAKE Awards 2026 which will begin in January 2026 with the winners’ gala event being held in June 2026.