Human Mobile Devices has launched the HMD Barbie phone in the Kenyan market. The retro flip phone was launched in collaboration with Mattel and offers a perfect accessory for those looking to unplug from their smartphones and embrace simpler, fun-filled moments.
The phone comes in a Barbie pink design and takes you back to the days of carefree communication, where calls and texts reign supreme. The phone’s exterior also features hidden designs of palm trees, hearts, and flamingos that light up in the dark, adding a playful twist.
As a refreshing alternative to the current era of digital overload, the new HMD Barbie phone features digital well-being tools such as calming sounds, alarms, and self-care reminders. All these are wrapped in a design that is both nostalgic and modern. For fans of the Y2K aesthetic, the phone’s camera supports this trending style, capturing images with a retro charm that resonates with Gen Z.
To add to the package, the device comes with two additional back covers, one inspired by the 1992 Totally Hair Barbie doll and another with a vibrant shooting heart design. This allows users to switch up their style, depending on their mood and feel. The package also comes with Barbie-themed accessories, including a beaded phone strap, stickers, and attachable charms, making it a must-have for Barbie enthusiasts and those seeking to add a touch of glam to their daily lives.
In addition to the two back covers and other accessories, the device also comes with a bespoke user interface including Barbie wallpapers and Barbie app icons to support digital well-being including Digital balance tips, Barbie Meditation and in the settings you will find Self-care reminders. Even the sounds and alarms are relaxing, with ringtones to choose from including floating, Coastal, DreamHouse, Azure Barbie, and Surf Chimes.
That is not all, as the sales package also contains a pink battery, pink USB-A to USB Type-C charging cable, beaded lanyard and attachable charms, a cleaning cloth, and a setup guide.
Global Chief Marketing Officer at HMD Lars Silberbauer said, “In our fast-paced digital world, it can often feel like the online buzz never stops. This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon, Barbie.”
On his part, Head of Licensing at Mattel EMEA, Ruth Henriquez added, “At Mattel we have an unwavering commitment to design and innovation and this exciting new phone is a great example of that, tapping into important insights into how people want to limit their screen time. HMD has created amazing easter eggs which will make the user experience even more special and playful, sure to delight Barbie fans all over the world.”