LG recently hosted its LG Showcase for Middle East and Africa (MEA) 2024 at the Conrad Hotel in Abu Dhabi, UAE. The was held under under the theme “Reinventing Together,” and sought to showcase the latest in LG innovations, while providing a tangible experience of the products to over 500 guests.
A key focus area during the exhibition was LG’s line-up of home entertainment products, which included televisions sets, as well as audio and gaming products.
LG’s OLED technology stood out amongst the television showcase, with the flagship 97-inch LG SIGNATURE OLED M stealing the show. The LG SIGNATURE OLED M is the world’s-first consumer TV with Zero Connect technology, which enables the transfer of 4K video and audio, wirelessly at 120Hz. This iconic feature resolves all cable management nightmares and allows for an uncluttered space by having all devices connected to the Zero Connect Box and positioned away from the TV.
“We design each product with the goal of enhancing the daily lives of our customers. This LG Showcase MEA 2024 event is a testament to this commitment, and we are proud to exhibit our flagship products today. Each of the home entertainment products we showcased was designed with practicality in mind, while keeping customer use-case requirements at heart. This aligns with our goal of creating a better life by elevating everyone’s entertainment experience and the interior of their homes,” said Mr. Il Hwan Lee, the Chief Executive Officer for LG’s MEA Region.
The event provided an opportunity for LG to showcase its new α (Alpha )11 processor, which will be used in its flagship TVs to deliver powerful AI capabilities and enhance the overall viewing experience. This new processor is four times more powerful than its predecessor and will refine clarity, color and sharpness, as well as providing a 70 percent improvement in graphics performance and a 30 percent faster processing speed.
Also featured at the show was LG’s innovative StanbyME Go, the 27-inch FHD smart screen that boasts a unique carry bag design, that has mobility in mind with its unique design and a built-in battery that lasts up to three hours of screen time. It comes with various connectivity options such as wireless mirroring and NFC, which can be activated with a simple tap. The screen itself also rotates, giving users the option of a vertical or horizontal orientation. In addition to the streaming options, the screen is also ideal for listening to music with its turntable skin or for playing chess with the pre-installed Chess game. Customers can also control the unit through voice control, even from a distance. The unique design of the StanByME Go promises enhanced durability, keeping the screen safe from bumps, temperature fluctuations, low pressure, dust, salt fog and vibrations.
Participants were also drawn to the LG webOS, which brings to the table a completely revamped home screen with wider title cards and smoother tiles for categories like Games, Music and Home Office. The smart operating system, now celebrating its 10th anniversary, expanded into 300 TV brands and 3,500 content partners, including local partners and has an active user growth increase in the MEA region by 20 times.
Another star attraction was the LG XBOOM range of speakers, which deliver bold and loud sounds with strong bass and massive sound. For instance, the LG XBOOM XL9T, the most powerful-in-class party speaker, produces up to 1000W of sound, with booming bass and crisp high notes. It also comes with a pixel art and multi color ring lights that further step up the party. Its smaller variant, the LG XBOOM XL5S with a 200W output for powerful party music, complete with the series’ iconic party lighting. Amongst these audio products, LG presented their portable speakers, such as the XBOOM Go XG8T, a 120W speaker with 15 hours of battery life. This on-the-go speaker not only packs a powerful punch in audio but can also boost sound further and turns up the party with its studio light feature. Also on display were the LG XBOOM Go XG7Q and the compact XG5S with a 30W output and 20W output, respectively, both featuring unique design with ambient lighting that is perfect for mood setting. The LG XBOOM Go is also IP67 rated, making it the perfect musical companion for the outdoors.
Meanwhile, guests loved the LG TONE Fit TF7, which focuses primarily on comfort, convenience and immersive sound. The LG TONE Fit TF7 offers a superior fit for fitness enthusiasts, ensuring customers can solely focus on their workout without any distractions. Featuring a patent-pending skirt shape hook, these earbuds offer optimized fit and usability for various outdoor activities. Apart from their superior sound quality, these earbuds are also designed with health considerations in mind, with the UVnano technology integrated into the earbuds’ cradle to actively sanitize the ear gel surfaces, creating a more sanitary listening experience.
In the projectors category, the LG CineBeam Q, LG’s stylish and smallest 4K portable projector took centerstage. This mighty 4K laser projector not only delivers stunning picture quality, but also a range of streaming features, while its minimalist design fits into any home design ethos.
The showcase was all topped off with LG’s innovations in monitors, including the new LG UltraGear™ OLED gaming monitor and LG MyView Smart Monitor. The latest lineup of LG UltraGear OLED gaming monitors is a true testament to LG’s commitment to the gaming industry. Available in 32-inch (model 32GS95UE), 34-inch (model 34GS95QE) and 45-inch (model 45GS95QE), these OLED gaming monitors are the pinnacle of gaming displays, bringing in a true immersive experience. The new 32GS95UE, the world’s first VESA-certified Dual Mode gaming monitor, which enables it to switch between 4K (3840 x 2160) up to 240Hz and Full-HD (1920 x 1080) up to 480Hz with one simple click was also on display. It also comes with a range of other features such as the LG’s Pixel Sound technology, which projects sound directly from the display using vibrating film components built into the monitor itself.
Meanwhile, the LG MyView Smart Monitor, a must-have for productivity and entertainment even without having to connect to a PC, was also showcased in Abu Dhabi. Available in 27-inches with FHD and 32-inches with 4K resolution, these smart monitors pack in LG’s webOS software along with support for AirPlay 2, ScreenShare and Bluetooth. Designed for multi-tasking, the LG MyView Smart Monitor will allow you to do your daily work, control home gadgets and even stream your favorite content, all from one display. Also, the 27SR50F is available in four color options (beige, pink, green) to cater to various tastes and seamlessly blend into any interior design.1
Moreover, LG unveiled the LG MAGNIT (model LSAL006), a stunning 118-inch, 4K (3840 x 2160) resolution Micro LED display. Delivering unparalleled picture quality through the brilliance of Micro LED technology, the LG MAGNIT allows customers to enjoy complete viewing immersion in the comfort of their own spaces, be it personal or professional.