Safaricom has partnered with Jamii Telecom to launch the East Africa Device Assembly Kenya Limited, a device assembly factory located in Athi River.
The anchor mobile phone devices at launch will be the 4G-enabled Neon 5” “Smarta” and 6 ½” “Ultra”. The factory is expected to diversifying their product range which will be launched in the next few months, including a locally assembled tablet.
The factory which is in fulfillment of government’s promise to establish local smartphone assembly capacity in Kenya has been built with a capacity to produce up to 3 million mobile phone units annually.
Additionally, it is projected that the factory will generate between 300 and 500 direct jobs, foster local talent development and contribute to the country’s economic growth.
“This assembly plant will support government’s agenda to enhance digital inclusion in the country. We have been able to achieve affordability through a collaborative approach that comprises industry partnership and favourable government policies,” said Joshua Chepkwony, Chairman of EADAK and Chairman & CEO of Jamii Telecom.
“The launch of EADAK reaffirms our belief in the power of connectivity to transform lives and drive economic progress. This partnership underscores our relentless pursuit to expand 4G access and empower Kenyans through affordable, high-quality smartphones, create employment opportunities and grow our economy,” said Peter Ndegwa, CEO, Safaricom.