Visa has renewed its partnership with the Confederation of African Football (CAF) until 2026. This establishes Visa as the exclusive digital payment provider for the upcoming 2024 Africa Cup of Nations (AFCON) tournament in Cote d’ Ivoire.
The partnership will span two tournaments that is the Women’s Africa Cup of Nations (WAFCON) in 2024 and the Men’s Africa Cup of Nations (AFCON) 2025. Both tournaments will be hosted by Morocco – underscoring Visa’s legacy of empowering athletes and building a more inclusive world through sport.
As the exclusive digital payment provider for the tournament, Visa will bring its payment technology to customers and connect African football’s most passionate and engaged audiences. Visa will also launch its Player Escort Program for the tournament, offering children between the ages of 8 and 12, a once in a lifetime opportunity to walk alongside their favorite players on the pitch before the games.
The TotalEnergies AFCON 2024 tournament in Cote d’Ivoire will see 24 teams playing 52 matches across six stadiums with Visa providing its digital payment technology at all venues and for tickets bought in-person and online.
“The Africa Cup of Nations is one of the largest and most-loved football tournaments globally, with millions of fans tuning in from around the world to watch Africa’s best teams and players,” says Aida Diarra, Senior Vice President and Head of Sub-Saharan Africa at Visa “Our partnership with CAF and the upcoming tournament in Cote d’Ivoire provides a platform for us to enhance the overall fan experience and further connect with our clients, partners, consumers and the communities in which we do business. We are looking forward to bringing new unique payment and fan experiences that will make the tournament truly memorable for fans everywhere.”