Spotify has launched a new AI feature called “DJ” in a bid to better personalize the music listening experience for its users. The feature is similar to a radio DJ whereby Spotify’s DJ feature will deliver a curated selection of music alongside AI-powered spoken commentary about the tracks and artists in a “stunningly realistic voice.”
The idea behind this is for Spotify to get to know users so well that the DJ can choose what to play for you when you hit the button. Essentially, the feature has the potential to turn Spotify into a lean-back, passive experience for those times users don’t feel like dictating to Spotify what to stream next or fumbling around with its interface to find a playlist they like.
The OpenAI-powered feature is still in beta testing and is only available in English for Spotify Premium subscribers in the U.S. and Canada for the time being.
The company says its new DJ feature is a combination of its existing personalization technology, an AI voice from its 2022 Sonantic acquisition, and Generative AI through the use of OpenAI technology.
As you engage with the new DJ feature, you will be presented with a personalized stream of songs that will include both newer tracks and old favorites. This stream will be continually refreshed and as you listen, you also hear commentary directly followed by the song it’s referring to.